Ingredients:

• For the spice rub:
• 4 tablespoons chili powder
• 1 tablespoon kosher salt (if using regular table salt, only use 2 teaspoons)
• 1 tablespoon brown sugar
• 2 teaspoons ground cumin
• 1 teaspoon cayenne
• 1 teaspoon dried oregano
• 1 teaspoon onion powder
• 1 teaspoon garlic powder
• 1/4 teaspoon cinnamon
• Scant pinch ground cloves
• For the pulled pork:
• 3 1/2 pound boneless pork shoulder roast, cut into 2 pieces
• 2 tablespoons vegetable oil
• 3/4 cup pineapple juice, orange juice, or water
• Optional toppings (pick a few or all of them!):
• Sliced avocado
• Sliced radishes
• Thinly sliced red or green cabbage
• Thinly sliced romaine lettuce
• Diced red onions
• Chopped tomatoes
• Crumbled cotija cheese
• Chopped cilantro
• Warm tortillas, corn or flour
• Fresh squeezed lime juice
• Salsa